NFL Alumni Launches New Marketing Effort

Zito Partners and IPZ to Collaborate

WARREN, NJ, September 27, 2017 – National Football League Alumni (NFLA), the most well-known and well-respected retired player organization, has teamed up with Zito Partners (ZP) and IPZ to assist in its branding and marketing efforts.

“We have been fortunate to work with the NFL Alumni for the past five years,” said Robert Zito, Founder of Zito Partners and Managing Partner of IPZ. “The work the Alumni do for children and former players is exemplary and we are thrilled to continue helping them. The Alumni and its members have an amazing ability to engage brands, their followers, and employees and customers of those brands.”

NFL Alumni has a dual mission of “Caring for Our Own & Caring for Kids,” as it serves, assists, and informs players during their post-NFL lives, while also engaging them to give back to their communities by raising funds for youth charities. NFL Alumni is comprised of retired NFL players, coaches, professionals, cheerleaders, spouses, and associate members.

NFL Alumni is celebrating its 50th anniversary this year. Its members are organized in chapters located throughout the United States. NFL Alumni fundraising efforts raise more than $1,000,000 per year for charity.

“I am pleased to continue our work with Zito Partners as they help us bridge the gap to expand to corporate relationships,” said Elvis Gooden, Interim President and CEO of NFL Alumni. “We are excited to utilize their marketing expertise as well to increase our brand awareness.”

About NFL Alumni: NFL Alumni is a nationwide group of former NFL players, coaches, staffers, cheerleaders, spouses and associate members whose mission is to serve, assist and inform former players and their families. The Alumni offers a variety of medical, financial and social programs to help members lead healthy, productive and connected lives, as well as community initiatives under its “Caring for Kids” programs. For more information please visit

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit

About IPZ: IPZ is a family-focused management, representation, and consulting firm, built on the integrity of its professionals, and developing whole life solutions for its clients. The firm is an alliance with Zito Partners. For more information, visit


Media Contact:

Kyrsten Van Natta
(862) 205-9841