NJ Biz Picks Up The Pearl

By Howard Burns

Basketball Hall of Famer and former New York Knicks star Earl “The Pearl” Monroe has signed for representation with IPZ, the management, representation and consulting company aligned with Warren-based public relations and marketing communications Zito Partners, the company announced.

The 1968 NBA Rookie of the Year and four-time All-Star has spent more than 30 years in the entertainment industry, with projects ranging from off-Broadway musicals to running his own record and publishing company. He also won the Peabody Award for producing the critically acclaimed documentary “Black Magic.” Monroe also does TV and radio commentary for the Knicks.

Additionally, Monroe is a motivational speaker and has written two books: “Earl the Pearl, My Story,” published in 2013, and “Getting Back in the Game,” a self-help book that is soon to be published.

Monroe has been a spokesperson for companies including Emblem HealthRemy MartinAmerican Heart AssociationBoehringer-Ingelheim, and most recently, Merck, where he led an award-winning campaign called “Diabetes Restaurant Month.”

“Class is the word that describes Earl,” said IPZ Managing Partner Robert Zito in a statement. “From his days on the court, to his family life, to helping his community and representing brands, ‘The Pearl’ is the class of class when it comes to ambassadors representing brands.”

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