USA Volleyball Launches New Marketing Effort

Zito Partners and InterperformancesUSA to Provide Support

COLORADO SPRINGS, CO, and WARREN, NJ, June 1, 2017 – USA Volleyball (USAV), the recognized National Governing Body for volleyball by both the United States Olympic Committee (USOC) and the Federation Internationale de Volleyball (FIVB), has retained Zito Partners and InterperformancesUSA (IPZ) to assist in its branding and marketing efforts.

USA Volleyball’s mission is to lead, serve and grow all areas of the sport of volleyball from grassroots participation to international competitive excellence. USAV consistently produces world-class athletes that comprise the USA teams competing in the Olympics, Paralympics, and FIVB World events. Both the U.S. Men’s and Women’s Indoor National Teams are currently ranked #2 in the world.

In the 2016 Olympic Games hosted in Rio de Janeiro, Brazil, three of the U.S. teams medaled: Men’s Indoor, Women’s Indoor, and Women’s Beach each earned the bronze. The U.S. Women’s Sitting National Team captured its first Paralympic gold medal in Rio. Since 1984, the USA is the only nation to have medaled in every Olympic Games.

In addition to its winning history, USAV is the only volleyball institution that is certified by the U.S. Center for SafeSport. This allows its athletes of all ages and skill levels to be assured of a culture of safety and support through awareness, education and training programs.

“We, at USAV, are very excited to be partnering with Zito Partners and InterperformancesUSA for our branding and marketing efforts,” said Jamie Davis, CEO of USA Volleyball. “As the number one high school team participatory sport for girls and the fastest growing NCAA varsity sport, volleyball’s scale is misunderstood. I am convinced that by working with Bob Zito and his team, we will be able to effectively grow the awareness and excitement of this amazing sport as we groom our Olympians for years to come.”

“USAV is an amazing organization with a phenomenal product and some of the most skilled athletes in the world,” said Robert Zito, Founder of Zito Partners and Managing Partner of InterperformancesUSA. “We are both honored and excited to have the opportunity to work with Jamie and his team to help build this brand and develop lasting, meaningful corporate partnerships for the organization.”

About USA Volleyball: Founded in 1928, USA Volleyball is a Colorado incorporated non-profit organization recognized by the United States Olympic Committee (USOC) and the Federation International de Volleyball (FIVB) as the National Governing Body for the disciplines of beach volleyball, indoor volleyball and sitting volleyball in the United States. USA Volleyball has over 325,000 registered members, 12,000 teams and 5,300 clubs nationwide. With an annual budget in excess of $31 million dollars, USA Volleyball supports the USA men’s and women’s senior national team programs for beach, indoor and sitting volleyball; youth and junior national teams, national championship events, coaching education, certification programs and grassroots development across all disciplines. USA Volleyball has a rich tradition of success as evidenced by winning an Olympic medal in every Olympic Games since 1984, four Paralympic medals since 2004 and capturing numerous World Cup, World Championship and Continental Championship titles. USA Volleyball is committed to and works toward opportunity for all to participate. It is an advocate for all Americans endeavoring to assure universal access to opportunities at all levels of the game. For more information on USA Volleyball, visit

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit

About IPZ: InterperformancesUSA (IPZ) is a family-focused management, representation, and consulting firm, built on the integrity of its professionals, and developing whole life solutions for its clients. The firm is an alliance with Zito Partners. For more information, visit


Media Contact:

Kyrsten Van Natta
(862) 205-9841