First Impressions Go a Long Way
A guy walked into a room…
No, not a joke.
It’s about first impressions.
We deal with clients every day…and meet potential clients regularly.
How someone enters a room sets the tone for the meeting.
Consider our experience last week.
A major American brand exec is late for a dinner meeting. But he is so apologetic and humble that did we even care? Absolutely not.
A “hulk” of a man is also late for a lunch…but, again, humble…and fun as he explains why. This is a guy who is already a star, and – we hope with our help – will be an even bigger star. But, again…his humility spoke volumes. Fortunately for us, he’s now a client.
And as for this one, it was one of those moments because of its sincerity I will never forget. I had read about his accomplishments, and his nickname (The Boa Constrictor) said it all…but when he walked into the room there was a calm and peaceful aura that was inescapable. Somewhat shy…soft spoken…and sincere.
Then he told me about what had happened with his daughter just a few days earlier. We asked him to capture his story in print, and ABC has used it and will be doing a piece for an upcoming television special. It brought me back to 9/11…and the first call I was able to make to my family. They’ve told me how they felt, and I can only imagine what was going through his mind.
There has been a lot going on in our IPZ group, but meeting these three last week was a great reminder — sincerity…humility…and first impressions go a long, long way.