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IPZ Managing Director Jeff Curtin Quoted in Fortune

Women’s World Cup: Who’s Up for a Big Payday?

By Kate Bowers

The U.S. women’s soccer team is crushing it on the field, winning its first three FIFA World Cup matches by a combined score of 18-0, but who—besides Alex Morgan—will collect after the tournament?

This year’s FIFA World Cup has generated more buzz, more content, and more dollars for female footballers than any women’s World Cup before. With an expected one billion viewers of the tournament globally, as defending champs, Team USA’s mixture of familiar faces and newcomers have racked up plenty of paid partnerships.

Most are smaller social media deals, for unpublicized amounts, but such linkups could pave the way for bigger, long-term partnerships. There’s Mallory Pugh sitting in a BMW; Megan Rapinoe plugging sports drink BodyArmor and serving as a VISA brand ambassador; and Lindsey Horan noshing on Chipotle. There’s a whole-team effort plugging Hulu’s live sports.

Plus, the team has a compelling off-field agenda, where winning could propel women’s athletics globally. In March, 28 players filed a gender discrimination lawsuit against the United States Soccer Federation, citing lower pay and unequal working conditions. That move, too, has drawn corporate support. Sports bar Luna has promised to pay each woman on the roster $31,250 to compensate for the bonus difference paid to men versus women who made the World Cup team.

“The World Cup and the Olympics put the sport under a microscope,” said Jeff Curtin, managing director of sports marketing firm IPZ and head of its soccer practice. The firm does not have any clients playing in the World Cup. “From an individual perspective, this is the moment to capitalize.” While Curtin noted endorsement deals on the men’s side are “exponentially larger” (top-endorsed male footballer Cristiano Ronaldo, for example, made $47 million in 2018), he emphasized “the women’s side is growing.”

Brands have a “great opportunity to leverage this women’s team and not just superstars like Alex Morgan,” said Jessica Giordano, senior vice president of client consulting and service for GMR, a marketing firm that connects brands with athletes. “There are a lot of powerful individual stories.”

Two things will help catapult players, Giordano said: Having a “magical moment in the World Cup” and having the business acumen afterward to capitalize in an authentic, personal way.

Dishing marketing deals

With the U.S. team advancing to the knock-out round of 16, which starts June 22, here’s who has the potential to cash in big:

First, the obvious.

Alex Morgan (Twitter 3.6M, Instagram 6.4M: The 29-year-old striker, lead plaintiff on the discrimination lawsuit, strides ahead of her teammates in having built a personal brand worth an estimated $3 million. In addition to endorsements from NikeCoca-Cola, Secret, Chapstick, and others, Morgan has a book series, and an Amazon series. But considering what other leading male athletes of similar appeal command (Roger Federer recently inked a $300 million, 10-year deal with Uniqlo), there’s lots more room for Morgan. Curtin sees her as a fit for Lululemon, Athleta or any other athleisure brand. Recently, VW named her brand ambassador for its Atlas SUV. As for magic tournament moments to propel her business? Check. She notched five goals (a World Cup record-tying performance) in the first U.S. match against Thailand. Another partner: Beats by Dr. Dre.

Carli Lloyd (Twitter 836K, Instagram 918K: The veteran forward and team co-captain is off to a strong start, scoring three goals in the tournament so far. Hat-trick heroics in the 2015 World Cup final made her iconic and netted her an estimated $366,000 including all bonuses and appearance fees. Partners: Nike, Johnson & Johnson, Yolked, and others.

Julie Ertz (Twitter 261K, Instagram 639K): A feisty and physical midfielder, Ertz is a “known entity for U.S. soccer on her second World Cup,” Curtin said. Like Morgan, Ertz has a branded presence that extends beyond big soccer moments. She launched the Ertz Family Foundation based on empowering kids through faith and sports, with her husband, Eagles tight end Zach Ertz. The foundation is backed by big brands like Marriott and Dunkin Donuts. Partners: Johnson & Johnson, California Almonds, Secret, and others.

Megan Rapinoe (Twitter 442K, Instagram 598K): An outspoken activist for equality, Rapinoe is a World Cup veteran with a distinctive look: Short, side-swept icy blonde hair and her own unisex apparel brand, Re-Inc., launched with teammates Christen Press and Tobin Heath. She has the potential to draw in fashion brands that’ve never before sponsored soccer, or maybe any sport. “What do I want to be when I grow up?” she muses in an Instagram video after showing off a closet stuffed with colorful kicks. “A fashion designer.” Partners: VISA, Hulu, Body Armor, and others.

Branding limelight newcomers

Beyond these familiar faces, who will emerge as bankable stars? Here are top contenders:

Lindsey Horan (Twitter 73K Instagram 146K): Horan scored in the third minute against Sweden, the strongest competition the U.S. has faced yet. And she’s got a compelling personal story about forgoing college to move to France at age 18 and play for Paris St. Germain. “Lindsey Horan is already making waves in her first two appearances and the buzz surrounding her World Cup debut makes her a strong candidate for the breakout star of the World Cup,” said Ken Mainardis, senior vice president of content for Getty Images, which has six photographers covering the tournament. Partners: Adidas, Chipotle, Hulu, and others.

Mallory Pugh (Twitter 80K, Instragram 377K: While older teammates drop in on social media to post game shots or plug products, 21 year-old Pugh’s a digital native and has cultivated a robust presence on Instagram. Getting regular minutes both as a starter and sub, Pugh is “very marketable,” Curtin said, noting her youth and potential to appear in several more World Cups. Partners: BMW, Gatorade, Google, Listerine, and others.

Rose Lavelle (Twitter 39K, Instagram 99K): Incredibly quick with a killer lefty shot, Lavelle, 24, has racked up two goals in the World Cup so far. Like Pugh, she has an every-girl appeal, talking on social media about Harry Potter and her bulldog Wilma. Mainardis says that Getty is seeing a shift in more commercial brands seeking editorial shots to meet consumers’ interest in “imagery that is authentic.” Because the camera’s catching Lavelle’s every scowl and celebration, the budding star seems poised to deliver on both fronts: the goals and the authentic moments. Partners: New Balance, Chipolte, Hulu, Secret, and others.

Read the story on Fortune.

Randy Reed to Play in Argentina

IPZ Athlete Will Continue 2017-18 Campaign with Centro Español Plottier

WARREN, NJ, March 5, 2018 – Randy Reed has signed a professional contract with Centro Español Plottier (Argentina – TNA) for the remainder of the 2017-18 season.

Reed began his sophomore season as a pro with Al Ittihad (Saudi Arabia – SBL) and averaged 23.8 points, 8.6 rebounds, 3.0 assists, 2.9 steals, and 1.6 blocks per game through seven contests. He also shot 64.7% from the field and 43.6% from beyond the arc; Reed led his team to a 6-1 record.

“I’m blessed to be going to play in my third country, it never gets old,” said Reed. “When I was 16, nobody would’ve, honestly, thought I would be on my third professional team. I’m looking forward to going to Argentina to play for Centro Español Plottier to make a playoff/championship push. I can’t wait to get started. Thank you, God.”

“We couldn’t be happier that Randy has signed with Centro Español Plottier,” said IPZ Managing Director Jeff Curtin. “He’s an amazing player and hard-worker who deserves the opportunity to continue showcasing his skills and helping his team win games. We are confident that Argentina will be a terrific place for Randy to advance his career.”

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

Paul Christensen Signed By Atlanta United 2

IPZ Athlete Inks First Professional Deal

WARREN, NJ, February 19, 2018 – Paul Christensen, a 2018 MLS SuperDraft selection of Atlanta United FC, has signed a professional contract with its USL affiliate Atlanta United 2.

Very excited to officially sign with @atlutd2 looking forward to a great season! #AO1 #UniteAndConquer,” said Christensen in a tweet.

“Paul is a solid young goalkeeper who impressed us with his technique, willingness to learn and enthusiasm for the club,” said ATL UTD 2 Head Coach Scott Donnelly.

“We are excited for Paul to begin his professional career within the Atlanta United franchise,” said Jeff Curtin, managing director of IPZ. “Atlanta has quickly established itself as one of the top clubs in U.S. soccer, and with Atlanta United 2, Paul will be in an environment that is fantastic for young professional players.”

View ATL UTD 2’s release about Christensen’s signing here.

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

OLEG SAVITSKY TO LEAD IPZ COMBAT SPORTS GROUP

Former USA National Team Coach Named Director of Combat Sports for Agency

WARREN, NJ, January 24 – Oleg “Alec” Savitsky, former USA National Combat Sambo Team coach, has joined IPZ as its director of combat sports, the company announced today.

“I’m extremely excited to join IPZ and lead its combat sports group,” said Savitsky. “I’ve spent my entire life and career within combat sports, and I see a tremendous opportunity for us to help these athletes reach their full potential on and off the combat stage. IPZ has laid the groundwork for its clients’ success, and together, I believe we will be able to provide the services that every combat athlete is looking for in representation.”

Savitsky enjoyed a successful career as a Combat Sambo competitor and MMA fighter. Known as one of the most accomplished American athletes within Combat Sambo, Savitsky is a three-time World Championship medal winner. In 2008, Savitsky was selected to be a coach for the USA National Combat Sambo Team.

Following his career as a competitor, Savitsky continued to be involved in the world of combat sports as a promoter, TV commentator, and talent scout. Savitsky is a licensed promoter and was at the helm of organizing, promoting, and running M-1 Global shows throughout the U.S.

His experience as a fighter and mentor has allowed him to travel the world and develop strong relationships and contacts with the top current and former athletes, coaches, and promoters.

“Today is a very exciting day for IPZ,” said IPZ Managing Director Jeff Curtin. “Alec is a fantastic addition to the IPZ team. Alec’s experience, reputation, and global connections within the world of combat sports will allow us to immediately enter the market. From the first day Bob (Zito – managing partner of IPZ) and I met with Alec, it was evident that his character, values, and vision were in line with ours. We’re thrilled to have him officially join our team and we can’t wait to begin working together.”

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

Matt Danilack Drafted by the Philadelphia Union

WARREN, NJ, January 22, 2018 – Matt Danilack was selected by the Philadelphia Union with the 77th overall pick in the 2018 MLS SuperDraft on Sunday, January 21.

“I’m thrilled to have the opportunity to begin my career in Philadelphia,” said Danilack. “This is one of the happiest moments of my life and a dream come true. I want to thank Jeff and IPZ for all the support thus far. I also want to thank my family, coaches, friends and everyone who has been helping me on my journey since I was a young player. I can’t wait to see where this next year takes us! There’s no better place to start my career than in Philly.”

View the Union’s release here.

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

PAUL CHRISTENSEN CHOOSES IPZ

2018 MLS Combine Invitee Signs with IPZ

WARREN, NJ, January 18, 2018 – Paul Christensen, two-time West Coast Conference Goalkeeper of the Year, has signed with IPZ, the company announced today.

Standing at six-foot-one, the Woodinville, WA, native played for the Seattle Sounders Academy for four years, was the 2011 adidas U-15 Golden Glove Winner, played with the U.S. U-15 Youth National Team, was part of the U-17 National Team Residency from 2011 to 2013. He earned 22 international caps at the U-17 level and played for the Washington ODP and the Region IV ODP.

In 2014, Christensen began his collegiate soccer career at the University of Portland. As a freshman, he started all 19 games and played every minute of the season.

As a sophomore, he received a West Coast Conference All-Academic Honorable Mention (also received this honor in 2016 and 2017) and led the WCC in saves (85 – ranks No.1 in school’s all-time single-season record books) and saves per game (5.00).

Christensen recorded a league-high seven shutouts, was second in goals against (0.91) and saves per game (3.37), with a save percentage of .780 (third best in the WCC) in his junior year. He was named WCC Goalkeeper of the Year and All-WCC Second Team.

In his senior campaign, Christensen repeated as WCC Goalkeeper of the Year, was selected to the United Soccer Coaches All-Far West Region Second Team and the All-WCC First Team. Christensen shut out his opponents on six occasions. The four-year starter ended his career as a Pilot as the No.5 all-time leader in program history in shutouts (20) and saves (283).

In mid-December 2017, Christensen was one of 60 college seniors to receive an invitation to the 2018 MLS Player Combine. The combine took place from January 11 to January 17. The Pilot is ranked as a top five goalkeeper in this year’s draft, according to numerous mock drafts.

“I am very excited to work with Jeff and the rest of the IPZ family,” said Christensen. “From the beginning of the process, Jeff has been great and professional. He has a great understanding for the game both on and off the field. I know that Jeff and the IPZ family will be able to help me reach my professional goals. I cannot wait to see what the future holds.”

“We are excited to welcome Paul to the IPZ family,” said IPZ Managing Director Jeff Curtin. “Over the past four years, Paul has established himself as one of the top collegiate goalkeepers in the country. Paul’s professional approach, physical ability, and youth international experience are all qualities we look for in a client and we are thrilled to be working with him.”

Watch Christensen’s highlights from the University of Portland here.

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

DECLAN MCCABE SELECTS IPZ

Georgetown Midfielder to Be Represented by IPZ

WARREN, NJ, December 28, 2017 – Declan McCabe, a BIG EAST Conference Second Team selection, has signed with IPZ, the company announced today.

McCabe is a five-foot-nine Weston, MA native who took the pitch for Georgetown University during his collegiate career. McCabe played midfield for the Hoyas and earned BIG EAST All-Academic honors in each of his four seasons.

In his senior year, McCabe was tremendous for Georgetown as he recorded three goals (all game-winners), a team-leading 10 assists (tied for eighth most in the country), and 16 points. He was named BIG EAST Offensive Player of the Week on October 8, was a Second Team BIG EAST selection and named Second Team Scholar All-South Region by the United Soccer Coaches. The Hoyas were also BIG EAST Champions and McCabe was selected as the Most Outstanding Offensive Player in the conference tournament.

“I am excited to sign with Jeff Curtin and the group at IPZ because they have solid connections at the MLS level, and their marketing expertise will help me jumpstart my professional career,” said McCabe. “On top of that, Jeff’s a former Hoya with professional experience in MLS, and I know he will help me achieve my professional aspirations.”

“Declan is a player we are really excited to have join IPZ,” said IPZ Managing Director Jeff Curtin. “He is a dynamic attacker whose technical ability and vision allow him to make an impact from any of the attacking positions on the field. This was evident as Declan was one of the top assist men in college soccer this past year. Whether it’s as a withdrawn forward, central midfield, or out wide, Declan has a phenomenal ability to make the players around him better. Declan has the mindset and approach to be a great pro and we are delighted to have him officially join the IPZ family.”

Watch McCabe’s senior year highlights here.

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

MEGGIE DOUGHERTY HOWARD JOINS IPZ

NWSL Washington Spirit Midfielder and U.S. Under-23 Women’s National Team Pool Player Selects IPZ for Representation

WARREN, NJ, December 27, 2017 – Meggie Dougherty Howard, a U.S. Under-23 Women’s National Soccer Team contributor and a midfielder for the Washington Spirit in the NWSL, has signed with IPZ, the company announced today.

The five-foot-four central midfielder was selected as the 29th overall pick in the 2017 NWSL College Draft by the Washington Spirit. The 22-year-old made her professional debut on April 22, 2017, against the Orlando Pride. In Dougherty Howard’s rookie season with the Spirit, she started 21 of 23 contests she appeared in, notched one goal and one assist, and ranked among the top rookies in minutes played. She is set to continue her professional career with the Spirit for the 2018 season.

The native of Largo, FL has also been involved with the U.S. National Team since 2011 when she attended the U.S. Under-15 Girl’s National Team camp at the U.S. Soccer Federation National Training Center. In 2016, she was called up by the U.S. Under-23 Women’s National Team and remains in the U-23 player pool.

Dougherty Howard played collegiately at the University of Florida beginning in the fall of 2013. She was a major contributor for the Gators during the entirety of her tenure, appearing in all 94 games and starting 89. Dougherty Howard racked up 7,331 minutes, 14 goals (five game-winners), 25 assists, and 53 total points.

In all four seasons, she was a member of the SEC Academic Honor Roll. Additionally, she was named to the NSCAA Scholar All-America First Team (2016), All-America Third Team (2016), All-South Region First Team (2016) and Second Team (2015), All-SEC First Team (2016) and Second Team (2015), SEC Tournament Most Valuable Player (2016), and was an All-SEC Tournament selection (2015). In her senior year, Dougherty Howard was a nominee for the 2016 Senior Class Award and was on the MAC Hermann Trophy Watch List.

While still in college, the Gator played for the Washington Spirit Reserves in the W-League (2015) and the Women’s Premier Soccer League (2016).

“I am very excited to be joining the IPZ family,” said Dougherty Howard. “I feel that Jeff and the rest of the IPZ team understand my desire to promote women’s soccer and will provide me with a platform to grow on and off the field. I was drawn to the extensive network that IPZ has established as well as the connections and opportunities that I will be able to develop through IPZ.”

“We are absolutely thrilled to have Meggie join the IPZ family,” said Jeff Curtin, IPZ’s managing director. “Meggie is a top young player in the NWSL and is getting better and better with each game. Her technical ability, vision, and understanding of the game gives her the unique ability to dictate the rhythm and flow of a game. Meggie has been a pleasure to work with since our initial contact and we are excited about her future.”

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.

MATT DANILACK SIGNS WITH IPZ

Four-Time Ivy League Champion Chooses IPZ for Representation

WARREN, NJ, December 26, 2017 – Matt Danilack, a midfielder and three-time First Team All-Ivy honoree at Dartmouth, has signed with IPZ, the company announced today.

Hailing from Rockville, MD, the six-foot-two midfielder played collegiately at Dartmouth. In all four of his seasons, the Big Green were Ivy League Champions. As a freshman in 2014, Danilack made an immediate impact as he played in 18 of 19 games and recorded three goals and three assists. He received an Ivy League Honorable Mention.

As a sophomore, Danilack appeared in all 19 contests and knocked in three goals to go along with an assist. He was named to the First Team All-Ivy in 2015 and would again receive this honor the following two seasons (unanimous selection in his senior year). In 2016, Danilack connected on four goals (team-high) and five assists for a total of 13 points. The Big Green midfielder was selected to the NSCAA All-East Region Second Team as a junior.

Danilack finished out his college career earning Ivy League Player of the Week honors on two separate occasions. In the 2017 season, Danilack scored six goals (three of which were game-winners), distributed four assists and totaled 16 points. Danilack was chosen for the NSCAA All-East Region First Team.

“I’m honored to join the IPZ family,” said Danilack. “When I met Jeff for the first time, I knew he would be someone I can trust. I have already benefited from his knowledge of the game, and his expertise in sports management. He truly understands how to represent my specific strengths, on and off the field. Jeff and Bob have made me feel like family in the short time that I have known them. I am confident that they, and the IPZ team, will successfully guide me through the next stage of my career. I can’t wait to see what we can do together in the near future.”

“Matt is a proven winner whose qualities on the field translate directly to the professional game,” said IPZ Managing Director Jeff Curtin. “He is a prototypical defensive midfielder whose intelligence, athleticism, and technical ability allow him to control a game. These qualities, in combination with Matt’s professional approach on and off the field, make us very excited about his future and having him be a part of the IPZ family.”

Watch Danilack’s highlights here.

About IPZ: IPZ represents clients in sports, media, and entertainment, providing management, contract negotiations, consulting, public relations and marketing communications support. The company, an alliance with Zito Partners, is built on the integrity of its professionals, maintains a family focus, and provides whole life solutions for its clients. For more information, visit www.ipzusa.com.

About Zito Partners: Zito Partners builds, energizes and defends brands. A boutique firm representing a select group of clients from a range of industries, Zito Partners believes in a “ready, aim, fire” approach – understand the client…develop the appropriate strategy against the key target constituencies…and execute against the plan. And through its strategic alliance with Ketchum, Ketchum Zito Financial, Zito Partners is assisting additional clients with their financial communications needs. For more information, visit www.zitopartners.com.